How to hire a copywriter... and get what you want

It’s simple, right? Sorta like finding an accountant, an internet provider, or a plumber—someone to provide a straightforward service for a straightforward rate. Right? Wrong, wrong, wrong. When it comes to the wild and wacky world of copywriting, shit is anything but straightforward—not at first, anyway. But you know what? That’s a good thing. So hold the phone, hearty entrepreneur, and hold the panic. The business of finding the right words may be a fickle one, but when you do happen to stumble across the right copywriter for your biz, you’ve hit the jackpot, and you can bet that your life is about to get a hell of a lot easier.   The good news? There is no shortage of writers to choose from. On the contrary, we’re a populous bunch. We exist at all levels of expertise, have different specialties or niches, and come at wildly varying costs. Some of us adore storytelling. Some of us excel at interviewing and producing case studies. Some of us actually live for technical wri
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